We work with the filmmakers, funders and existing partners to develop a comprehensive Strategic Plan for the film’s audience engagement or social impact campaign. This plan will provide the framework on which the campaign will be built and serve as the primary vehicle for communicating the goals and initiatives of the engagement campaign to funders. Strategic Plans are delivered in 6-12 weeks, depending on the campaign. This includes the following:
We will meet or speak with a film’s current list of partners and funders to determine how they best envision working with this film, and what they think the potential for impact is. Our goal is to create high-level partnerships to build an audience for the film across a range of issue areas, in order to meet the defined distribution or social action goals. In working with partners we seek to:
We make sure that the films that need to be seen, do. Through our own network and a strategy designed specifically for the film, Picture Motion books screenings at schools, community centers, churches – essentially we bring the film directly to the audience. We handle all the back-office distribution – so that filmmakers can stay focused on their films. Services include:
Using the subject matter as foundation, Picture Motion specializes in launching full spectrum digital campaigns for our clients, offering the following services:
We use social media and conversation tracking tools on all our campaigns, and partner with companies, think tanks and foundations to measure and analyze the film’s resulting impact.
We also provide consulting in any of the above areas at an hourly rate.
Our pricing breaks down to three levels: Strategy Development, Campaign Execution, and Consulting. Strategy Development is a flat rate, which varies based on the project, and delivered within 6-12 weeks, also depending on the project. Campaign Execution includes any of the above listed services and is on a monthly basis, with a minimum of three months. The monthly rate is dependent on the number of services and the film’s distribution. Consulting is done hourly and typically over the phone. To inquire, please email firstname.lastname@example.org or fill out the form on our homepage.