Whose Streets?

August 5, 2017

About the Film

Told by the activists and leaders who live and breathe this movement for justice, WHOSE STREETS? is an unflinching look at the Ferguson uprising. When unarmed teenager Michael Brown is killed by police and left lying in the street for hours, it marks a breaking point for the residents of St. Louis, Missouri. Grief, long-standing racial tensions and renewed anger bring residents together to hold vigil and protest this latest tragedy. Empowered parents, artists, and teachers from around the country come together as freedom fighters. As the national guard descends on Ferguson with military grade weaponry, these young community members become the torchbearers of a new resistance. Filmmakers Sabaah Folayan and Damon Davis know this story because they have lived the story.  WHOSE STREETS? is a powerful battle cry from a generation fighting, not for their civil rights, but for the right to live.

Directed by Sabaah Folayan and Damon Davis; Produced by Folayan, Davis, Jennifer MacArthur, and Flannery Miller.

About the Campaign

Working with the film’s distributor Magnolia Films, Picture Motion activated audiences to the film’s theatrical opening weekend in major markets across the country. This was accomplished through a handful of special preview screening events with select partner organizations, post-screening discussion with local activist groups, and social media promotion from partners.

Our Work

Picture Motion is working with the WHOSE STREETS? Team on local partnership development in select theatrical markets, eventizing opening weekend theatrical screenings in those markets, coordinating special preview screenings with select partners in select markets, and working with the filmmakers to develop a call to action to engage audiences after they have left the movie theater.

The Impact

Picture Motion produced 5 non-theatrical preview screenings in key markets leading up to the film’s theatrical release in Oakland; Washington, DC; Chicago; Atlanta; and Los Angeles. We also confirmed 18 theatrical speaking engagements by 19 different organizations in 7 key markets during the first week of the film’s release, and 3 organizations purchased blocks of group tickets to theatrical screenings.

Visit the Film’s Website

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