The Zookeeper’s Wife

March 10, 2017

Zookeeper's Wife posterAbout the Film

The real-life story of one working wife and mother who became a hero to hundreds during World War II. In 1939 Poland, Antonina Żabińska (portrayed by two-time Academy Award nominee Jessica Chastain) and her husband, Dr. Jan Żabiński (Johan Heldenbergh, a European Film Award nominee for the Academy Award-nominated The Broken Circle Breakdown), have the Warsaw Zoo flourishing under his stewardship and her care.

When their country is invaded by the Nazis, Jan and Antonina are stunned and forced to report to the Reich’s newly appointed chief zoologist, Lutz Heck (Golden Globe Award nominee Daniel Brühl of Captain America: Civil War). To fight back on their own terms, the Żabińskis covertly begin working with the Resistance and put into action plans to save lives out of what has become the Warsaw Ghetto, with Antonina putting herself and even her children at great risk.

  • Directed by: Niki Caro
  • Based on the book by: Diane Ackerman
  • Produced by: Diane Levin, Kim Zubick, Jamie Patricof, and Jeff Abberley
  • Website:

About the Campaign

Picture Motion focused on the positive themes in the film such as community, sacrifice for greater good, following one’s own moral compass, personal courage & bravery, and protecting the vulnerable. We used the film to shine a light on modern day Antonina’s, the individuals and communities that provide shelter, support, and a home for displaced refugees from across the globe in Syria, Kenya, Sudan, Greece, and more.

Our Work

Picture Motion designed screening events leading up to the theatrical release to engage leaders, organizers, and the public in much-needed conversations of tolerance, refugees, and unsung heroes. Using the film as an anchor, we convened vital screenings and panel discussions on the following themes: Holocaust remembrance, courageous and resilient people from history and today, and standing up to bigotry and discrimination.Our goal was not only to engage people during these events, but also to give them actions to take after leaving the theater Picture Motion also worked with Focus Features to create an exclusive Fandango discount code for our core partners to use and share with their their respective members in order to drive ticket sales for opening weekend and beyond. Lastly, Picture Motion developed a social media toolkit by aggregating images, videos, and gifs created by the Focus Features team with specialized content for national partner organizations. Additionally, we crafted messaging to share with our partners in order to ensure their messages were aligned with the goals of the film.

The Impact

Together with the International Rescue Committee, Picture Motion hosted a series of influencer screenings across the country, with the first screening at the Regal Union Square for over 400 people, including Holocaust survivors and refugees. In total, Picture Motion worked with the International Rescue Committee to host 7 screenings.

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