The Yes Men Are Revolting

June 18, 2015

The Yes Men Are Revolting - Trailer from The Yes Men on Vimeo.

About the Film

For the last 20 years, notorious activists the Yes Men have staged outrageous and hilarious hoaxes to draw international attention to corporate crimes against humanity and the environment. Armed with nothing but thrift store suits and a lack of shame, these iconoclastic revolutionaries lie their way into business events and government functions to expose the dangers of letting greed run our world. In their third cinematic outing (after The Yes Men and The Yes Men Fix the World), they are now well into their 40s, and their mid-life crises are threatening to drive them out of activism forever – even as they prepare to take on the biggest challenge they’ve ever faced: climate change. More than the first two films, The Yes Men Are Revolting is as much a character study as it is an entertaining depiction of their latest interventions. Revealing the real people behind the ruses, at its heart lies a hopeful message about fighting for change.

About the Campaign

Picture Motion worked with The Yes Men Are Revolting team and The Orchard to develop and manage national and local partnerships to support the theatrical and digital release of the film.

Our goal was to use this film to inspire activism and mobilize new activists around local and global issues that matter. We worked with a number of partners to use the film as a tool to inspire their memberships to take action in creative ways, as well as use the film to build morale and raise money. During the Week of Action, timed with the release of the film we worked with 12 international environmental  partners to coordinate clear calls to action directly tied to issues addressed in the film. We also coordinated a special Vimeo campaign, providing each of our NGOpartners with a special VIMEO promotional code that gave a percentage of each sale back to the organization.

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