Utilizing state-of-the-art equipment, Oscar®-winner Louie Psihoyos (The Cove) assembles a team of activists intent on showing the world never-before-seen images that will change the way we understand issues of endangered species and mass extinction. Whether infiltrating notorious black markets with guerilla-style tactics or working with artists to create beautiful imagery with unexpected animal subjects, Racing Extinction will change the way you see the world.
Racing Extinction premiered at the 2015 Sundance Film Festival and is being distributed by Discovery Networks. In September, the film will open in theaters in ten major cities across the United States and, in December, it will be broadcast in 220 countries and territories on The Discovery Channel. The Racing Extinction impact campaign is focused on saving animals from extinction by:
1) Demonstrating the clear connection between climate change and mass extinction;
2) Reducing the number of sharks killed through unsustainable fishing;
3) Moving ten American cities to commitments to greener energy, demonstrating the need and potential for local action to reduce carbon emissions; and
4) Reducing personal carbon footprints.
Since August 2014, Picture Motion worked in close collaboration with Vulcan Productions to design the engagement campaign and start implementing a variety of initiatives. Beginning in January 2015, we focused on bans on the trade of shark fins in New Jersey, Rhode Island, Texas, and Vermont. And following the theatrical and broadcast releases, we concentrated on the three areas of impact outlined above by working closely with partners across the country. Picture Motion managed strategy development, nonprofit partnerships, screenings, and special events and digital communication.
Picture Motion worked with the film for 2 years is close collaboration with Vulcan Productions and Oceanic Preservation Society (OPS) to achieve the following: