August 15, 2016

Lion PosterAbout the Film

In LION, five-year-old Saroo finds himself alone and travelling on the wrong train away from his home in northern India. Frightened and bewildered, he ends up thousands of miles away, in chaotic Kolkata. Somehow he survives living on the streets, dodging all sorts of terrors in the process. Eventually ending up in an orphanage, Saroo is adopted by an Australian couple, and finds safety and love as he grows up in Hobart. Not wanting to hurt his adoptive parents’ feelings, he buries his past, his emotional need for reunification and his hope of ever finding his lost mother and brother. But a chance meeting with some fellow Indians reawakens his secret yearnings. With just a small store of memories, and the help of some newly-developed satellite-imaging technology, Saroo embarks on one of the greatest needle-in-a-haystack quests of modern times.

Adapted from the incredible true story A Long Way Home by Saroo Brierley.

Directed by Garth Davis and Produced with Angie Fielder of Aquarius Films.

Our Work

To understand how audiences can best make an impact around this powerful film, Picture Motion conducted in-depth research, facilitated conversations with U.S.-based and international organizations, and analyzed feedback from both community organizers based in India as well as and global issue-area experts to deliver a Landscape Report. This report was a road map for the film’s engagement campaign that took place through the fall 2016 through spring 2017.

Picture Motion identified three key fundraising partners to help support the over 80,000 children that go missing in India each year as a part of the #LionHeart impact campaign: Childline India Foundation, Railway Children, and Magic Bus.

During the theatrical release of LION, Picture Motion worked with the filmmakers and The Weinstein Company to achieve the following goals:

  • 1) Raise much-needed awareness of the issue of vulnerable children in India and inspire action with a greater sense of urgency;
  • 2) Provide meaningful resources focused on prevention for parents in the audience, who will want to know how to keep their own children safe and
  • 3) Increase financial support for advocacy organizations and service providers that focus on outreach, prevention and offering emergency services and life-saving intervention programs to street children

Additionally, Picture Motion:

  • Secured TUMBLR’s NYC offices as a donated event space for a screening of LION with ICEMEC;
  • Brought together US Fund for UNICEF and UN Foundation to co-host a screening of LION at the Paris Theater on January 4th featuring Nicole Kidman, Dev Patel;

The Impact

Raised over $560,000 for the #LionHeart campaign benefiting our three campaign partners: Childline India, Magic Bus and Railway Children.  We collaborated with The Charity Network as our donation engine.

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