October 19, 2017

About the Film

Drawing from over 100 hours of never-before-seen footage that has been tucked away in the National Geographic archives for over 50 years, award-winning director Brett Morgen tells the story of JANE, a woman whose chimpanzee research challenged the male-dominated scientific consensus of her time and revolutionized our understanding of the natural world. Set to a rich orchestral score from legendary composer Philip Glass, the film offers an unprecedented, intimate portrait of Jane Goodall — a trailblazer who defied the odds to become one of the world’s most admired conservationists.

The Campaign

The campaign for the theatrical release of JANE sought to exposing students to Dr. Jane Goodall’s work and potentially fostered a new interest in science, celebrate the women in science and the importance of scientific field research, and champion the need to defend wildlife and protect their habitats.

Our Work

Picture Motion managed theatrical outreach and engagement around JANE in 15 cities from October 20th to December 10th, 2017, working with student groups, science practitioner networks, and wildlife advocates nationwide.

The Impact

Picture Motion distributed 5,109 total theatrical tickets, including to 1,175 high school students and teachers through field trips in Seattle, Los Angeles, and New York City. We also arranged four word of mouth screening events in New York City and Los Angeles. Picture Motion worked with 7 organizations to promote the release on social media and with promotional articles including The Humane Society, In Defense of Animals, David Bohnett Foundation, Leonardo DiCaprio Foundation, World Wildlife Fund, International Fund for Animal Welfare, and The Geena Davis Institute on Gender in Media.

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