God Loves Uganda is a powerful exploration of the Fundamentalist Evangelical campaign to change African culture with values imported from America’s Christian Right. The film follows Evangelical leaders in America and Uganda, as well as politicians and missionaries, as they attempt the radical task of eliminating “sexual sin” and converting Ugandans to fundamentalist Christianity.
The God Loves Uganda engagement campaign will broaden the movement opposing the U.S. exportation of hate and intolerance, particularly against the LGBT community, at the hands of some American Evangelicals. The campaign is concentrating our campaign activities on the source of this intolerance (select faith-based communities in the U.S), while contributing to existing campaigns that are fighting the symptoms (i.e. the Ugandan “Kill the Gays” bill).
Picture Motion partnered with Six Foot Chipmunk to develop the film’s social action campaign in the lead up to the film’s Sundance 2013 premiere. Throughout the past year, we have focused on bringing the film to communities of faith across the country. God Loves Uganda screened at conferences and in churches of varying denominations, thanks to our partnerships and relationships with the United Unitarians, Association of Welcoming and Affirming Baptists, United Unitarians, Americans United for the Separation of Church and State, Believe Out Loud, Human Rights Campaign and the RFK Center.
We also managed all the film’s online communications, growing the film’s social media presence, utilizing relationships with platforms like Thunderclap.it and Upworthy, and taking advantage of key opportunities like International Day Against Homophobia and Transphobia.
In developing a campaign to reduce the flow of money from American evangelical churches to hate campaigns in Uganda, there were two routes we could take. One would be to change tax exemption laws for non-profits and churches in the US in order to track which churches send money to Uganda. The second option, which we choose, was to bring the film to the congregations and empower them to hold their leadership accountable. To date we have organized over 100 faith screenings and conversations, and while the film is in theaters, are organizing faith groups to attend and host a discussion.
God Loves Uganda is one of 15 films on the paired down list of potential Academy Award nominees.