December 20, 2017

About the Film

From the Academy Award winning director of THE HURT LOCKER and ZERO DARK THIRTY, DETROIT tells the gripping story of one of the most terrifying moments during the civil unrest that rocked Detroit in the summer of ’67.

Directed by Kathryn Bigelow

About the Campaign

Picture Motion worked with Annapurna Pictures to develop and launch a Human Rights Day initiative around the iTunes release of DETROIT.

Our Work

Picture Motion created a script for a video message from the cast of DETROIT on the importance of Human Rights Day and secured support from organizations who shared it on social media with their members. We also designed and distributed branded copies of the Universal Declaration of Human Rights to supportive organizations working on human rights issues.

Impact Report

Our work on the DETROIT Human Rights Day initiative achieved the following:

  • 7,759 Human Rights Day video views:

  • 400 branded Universal Declaration of Human Rights booklets created
  • 54 organizations contacted about the DETROIT

Visit the Project’s Website

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