At a time when the world is rethinking its drug policies large and small, one state rises to the forefront. Once a pioneer in legalizing medical marijuana, the state of Montana may now become the first to repeal its medical marijuana law. Set against the sweeping vistas of the Rockies, the steamy lamplight of marijuana grow houses, and the bustling halls of the State Capitol, Code of the West follows the political process of marijuana policy reform – and the recent federal crackdown on medical marijuana growers across the country. This is the story of what happens when politics fail, emotions run high and communities pay the price.
Code of the West sought to reform medical marijuana laws in Montana and inspire activism nationwide.
Picture Motion worked with the film’s director to increase online engagement around the film. Utilizing tools like Reddit and Thunderclap, along with creative advertising on Facebook, we reached millions with the Code of the West message and iTunes release.