City of Ghosts

August 5, 2017

About the Film

Directed, produced, and filmed by Academy Award–nominated and Emmy–winning filmmaker Matthew Heineman, City of Ghosts is a singularly powerful cinematic experience that is sure to shake audiences to their core as it elevates the canon of one of the most talented documentary filmmakers working today. Captivating in its immediacy, City of Ghosts follows the journey of “Raqqa is Being Slaughtered Silently” – a handful of anonymous activists who banded together after their homeland was taken over by ISIS in 2014. With astonishing, deeply personal access, this is the story of a brave group of citizen journalists as they face the realities of life undercover, on the run, and in exile, risking their lives to stand up against one of the greatest evils in the world today.

About the Campaign

Picture Motion worked with Amazon to create a theatrical engagement tour around City of Ghosts. With a focus on engaging journalism groups, refugee nonprofits and human right advocates, this campaign drove audiences to watch the film, while educating them about the risks and bravery of citizen journalists.

Our Work

Over the course of Picture Motion’s work on this campaign, we worked with partners and experts to create a comprehensive campaign strategy to maximize audience engagement around the theatrical premiere of the film. In executing this strategy, we organized and produced series of buzz builder screenings in New York City, Washington, DC, and Chicago; worked with over 15 key promotional partners to spread the word about the film’s theatrical run to their networks via newsletters and social media; created and distributed printed materials to help spread awareness about the film and to raise funds and attention for RBSS, the organization featured in the film; mobilized organizations to bring their communities to theaters through ticket giveaways; and created two robust digital partnerships aimed at educating audiences about citizen journalism and freedom of press and engaging new audiences around the film.

The Impact

Picture Motion produced 4 advance screenings for over 450 attendees in the lead-up to the film’s theatrical release. Additionally, Picture Motion secured promotional partnership from over  20 organizations whose work focuses on the Syrian crisis, refugees, and human rights.

Visit the Film’s Website

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