Birthright: A War Story is a feature length documentary that examines how women are being jailed, physically violated and even at risk of dying as a radical movement tightens its grip across America. The film tells the story of women who have become collateral damage in the aggressive campaign to take control of reproductive health care and to allow states, courts and religious doctrine to govern whether, when and how women will bear children. The documentary explores the accelerating gains of the crusade to overturn Roe v. Wade and the fallout that is creating a public health crisis, turning pregnant women into criminals and challenging the constitutional protections of every woman in America.
Directed by Civia Tamarkin
The impact campaign for the new film Birthright: A War Story is seeking to educate, inform, and mobilize women to take action that will repeal restrictive state and federal women’s healthcare laws and prevent new ones from being legislated.
Picture Motion is worked with the filmmakers to develop an impact campaign strategy for the film in order to educate, inform, and mobilize women to take action that will repeal restrictive state and federal women’s healthcare laws and prevent new ones from being legislated. The strategic plan we developed provided a research-based roadmap for the film’s impact and cause marketing campaign and audience engagement to engage audiences and fulfill the filmmakers vision for this film.