Betting on Zero

February 10, 2017

About the Film

Allegations of corporate criminality and high-stakes Wall Street vendettas swirl throughout this riveting financial docu-thriller. Controversial hedge fund titan Bill Ackman is on a crusade to expose global nutritional giant Herbalife as the largest pyramid scheme in history while Herbalife executives claim Ackman is a market manipulator out to bankrupt them and make a killing off his billion dollar short. Caught in the crossfire are ordinary Americans forging their financial future, working-class Latinos seeking justice, and a business model affecting the lives of millions around the world.  BETTING ON ZERO weaves uncertainty, deception, hubris, intrigue, and greed in a surprising, deeply emotional dive into the world of money, deception and the American Dream.

  • Director: Ted Braun
  • Producer: Glen Zipper, Zipper Bros Films
  • Producer: Devin Adair, Adair Entertainment
  • Distributor / Client: Gunpowder and Sky
  • PR: Sunshine Sachs

About the Campaign

Picture Motion worked to ensure the BETTING ON ZERO Screening Tour helped to lift the veil on Herbalife, supported the efforts bringing justice to the people who were preyed upon, and pressured government organizations such as the FTC to ensure Herbalife restructures or it gets shut down.

Our Work

Betting on Zero Screening Tour: Picture Motion led all outreach efforts to bring Betting on Zero to schools, nonprofits and communities across the country in Spring 2017. GOAL: Produce 10-15 grassroots screenings of BETTING ON ZERO leading up to and during the Film’s theatrical release.

Screening Kit: To ensure screening hosts make the most out of their events, and to support the later digital release of Betting on Zero, we created a screening kit for hosts.

The Impact

Over the course of the campaign, Picture Motion confirmed 14 screenings of Betting on Zero at business schools, schools of economics, and Latino community organizations across the country. We created resources for screening hosts, including a fact sheet with additional information about the film and the issue, a resource guide with additional information about MLMs, and a bookmark for hosts to hand out to attendees with the warning signs of an MLM. Picture Motion also developed partnerships between the film and various Latino and MLM watchdog organizations, which promoted the film’s availability to their networks.

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