Batkid Begins is a documentary that takes you back to November 15th, 2013, the day San Francisco turned into Gotham City, and the day the internet was nice. More than a billion people took to social media to cheer on BatKid, even President Obama! In all, the #SfBatKid and #BatKid hashtags reached more than 1.84 Billion people on Twitter and Instagram. This wish and this little caped crusader resonated with so many people, including us, and we wanted to find out why.
Director – Dana Nachman
The Batkid Begins campaign was focused on creating a conversation in the digital space. Through strategic partnerships, Batkid Begins worked to bring much needed attention to childhood illness and the need for increased research and support for those working on the issue.
Picture Motion ran the digital campaign for the film and helped develop partnerships.