Batkid Begins

August 15, 2015

BATKD_1sht_Main_DOM_2764x4096About the Film

Batkid Begins is a documentary that takes you back to November 15th, 2013, the day San Francisco turned into Gotham City, and the day the internet was nice. More than a billion people took to social media to cheer on BatKid, even President Obama! In all, the #SfBatKid and #BatKid hashtags reached more than 1.84 Billion people on Twitter and Instagram. This wish and this little caped crusader resonated with so many people, including us, and we wanted to find out why.

Director – Dana Nachman

About the Campaign

The Batkid Begins campaign was focused on creating a conversation in the digital space. Through strategic partnerships, Batkid Begins worked to bring much needed attention to childhood illness and the need for increased research and support for those working on the issue.

Our Work

Picture Motion ran the digital campaign for the film and helped develop partnerships.

The Impact

  • The #BatkidPose initiative, which engaged audiences by encouraging them strike their best Batkid pose, generated over 17 million impressions;
  • The custom Batkid Begins Social Media Toolkit was distributed to key campaign partners and generated 800 page views;
  • 2 Twitter chats galvanized campaign partners, as well as parents and supporters. #BatkidsBack was hosted prior to theatrical and #BatkidBelieves during the tail end of the theatrical window;
  • Engagement with the campaign hashtag #BatkidBegins increased tenfold—generating over 65 million impressions in total!

Visit the Film’s Website

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