Picture Motion Monthly Reel: November 2017

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Can you believe that it is almost the end of November!? Team PicMo has been staying informed and inspired by attending a range of education and industry events, including Sloan Summit, DoSomething Summit, Vanity Fair New Establishment Summit, Girlboss Rally, and TED Women. Our CEO Christie recently spoke at Produced By: New York, DOC NYC and NYU’s Tisch School of the Arts and co-hosted the official cocktail party for women entrepreneurs at Summit Series in DTLA, and our President Wendy presented at USC’s Peter Stark Producing Program and Annenberg School for Communications and Journalism. We are so grateful for the opportunity to attend and participate in these events, and we truly believe they enhance and elevate our campaigns. To be so busy is a blessing and we never take for granted our amazing clients and friends that contribute to these opportunities.

Next on the horizon is Sundance in January! If you are participating in any particularly exciting, inspiring, or engaging events before then – slide into our DMs and let’s connect.

BLOOD ROAD’S VICTORY AT THE SHORTYS 

Through Rebecca Rusch’s inspirational and vulnerable story in BLOOD ROAD, Picture Motion and Red Bull Media House created a robust partnership with the film, ethical jewelry company ARTICLE22, and the non-profit organization Mines Advisory Group (MAG) to drive support for eradicating UXOs. Picture Motion coordinated over 50 screenings nationwide primarily in veteran and athlete communities, where audience members were encouraged to learn more about ways to get involved with the MAG and ARTICLE 22 collaboration.

We are so proud of this campaign! It was an incredible an honor to receive the Shorty Social Good Award in the Business to Business category last week. Learn more about this initiative here!

DATE NIGHT WITH DINA 

DINA is a captivating documentary that showcases the powerful love between Dina Buno and Scott Levin, a couple on the neurodiverse spectrum. Inspired by the love and companionship between Dina and Scott, and thanks to support from Cinereach, Picture Motion implemented a “date night” initiative to provide complimentary tickets to individuals, couples and groups on the neurodiverse spectrum in New York City, Philadelphia, Los Angeles, and Washington, DC. The initiative received support from a variety of nonprofit organizations in each of the four target cities, who used the film as an opportunity to support and celebrate their program members.

In addition to tickets, Picture Motion developed partnerships with the rideshare service Lyft and regional pizza parlor chain &pizza. In both New York City and Philadelphia, audiences were offered discounted Lyft rides to and from the theater, as well as 2-for-1 pizza coupons, which extended to participants in Washington, DC as well. These additional perks for participants allowed us to transform the theatergoing experience to something unique and special – a “night out” for friends, couples, and families, to celebrate neurodiversity in all its forms. Watch DINA now in a theater near you.

JANE INSPIRES STUDENTS

As Brett Morgen’s unforgettable Jane Goodall documentary continues to sweep theaters nationwide, Picture Motion is proud to have coordinated a field trip program for nearly 800 educators and students in New York City and Los Angeles to view the film for free. Supervisors from The Young Women’s Leadership Network shared, “Many of our students are already discovering passions and developing skills to become filmmakers, coders, engineers, anthropologists, doctors, researchers, and so much more. On screen during JANE, they are able to witness the future versions of themselves.”

In addition to coordinating the tickets between theaters and schools, Picture Motion also coordinated  transportation through complementary subway fares and busses. The experience was undoubtedly worthwhile as PicMo staff witnessed the excitement and glee from students. A teacher from Urban Assembly Academy Maker High School shared, “We are grateful to have the opportunity to provide our students with this authentic experience. It is invaluable for them to see how real science is being accomplished and by female scientists, as well as realizing that every human being can make important impact on our world.” Learn more about JANE here.

  • 14 screenings were organized for AGE OF CONSEQUENCES, included 5 with the Citizens’ Climate Lobby
  • 47 states have hosted screenings for FROM THE ASHES
  • 130 gift cards for DonorsChoose.org were distributed at 89 BLOCKS’ NYC premiere

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On November 21, 2017
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